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Wally Koval is the Founder and content curator behind @AccidentallyWesAnderson (AWA) – an online global community of travelers. In less than three years, AWA has grown to more than 860k followers, garnered significant earned media opportunities, successfully monetized the project in ways that benefit the community, and captured a major book deal (authorized by the Director himself) slated for publication in 2020. As the AWA network continues to grow, Wally and the AWA team continue to actively navigate the social landscape to create further opportunities for brand growth and continued elevation of the community’s overall experience.