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Robert Rose

As the Chief Content Adviser for the Content Marketing Institute, Robert innovates creative and technical content marketing strategies for his clients. An early Internet pioneer, Robert has more than 15 years of experience, and a track record of helping brands and businesses develop successful Web and content marketing strategies.

Rose is a frequent keynote speaker, advising top professionals in the successful strategy of online marketing and Web site management. He’s also the primary author of the book Managing Content Marketing with Joe Pulizzi. His most recent book is Experiences: The 7th Era of Marketing, co-authored with Carla Johnson.    @Robert_Rose

Related Sessions

Prologue – The Introduction to CMI University Location: Date: Time: - View session
Module 1 – Content Marketing Strategy Introduction Location: Date: Time: - View session
Module 2 – The Three Pillars of Content Marketing Strategy Location: Date: Time: - View session
Module 3 – Purpose – Teams and Charters Location: Date: Time: - View session
Module 6 – Audience – Developing Audience Personas Location: Date: Time: - View session
Module 4 – Model – The Operating Models of Content Location: Date: Time: - View session
Module 5 – Frame – The Standards of Content Strategy Location: Date: Time: - View session
Module 7 – Audience – The Content Product Location: Date: Time: - View session
Module 8 – Audience – Finding Story Location: Date: Time: - View session
Module 11 – Bonus – The Future of Content Marketing Location: Date: Time: - View session
Module 9 – Value – Measurement By Design Location: Date: Time: - View session
Module 10 – Value – Story Map Strategy Location: Date: Time: - View session

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