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Raymond Leon Roker is head of AEG Studios for the Global Partnerships division of AEG, the world’s leading sports and entertainment company. Acting as an internal agency for AEG, Global Partnerships oversees worldwide sponsorship sales and activation for over 135 world-class platforms across five continents and numerous other assets including venues, sports franchises, events, tours, festivals and digital content.
In 2017, Roker helped spearhead the launch of AEG Studios, the company’s first-ever in-house branded content division. As head of AEG Studios, Roker is directly responsible for managing the creation, production and development of innovative, original content for AEG as a whole as well as its numerous brand partners. With access to AEG’s global portfolio of assets across music, sports and facilities, Roker and his team oversee one-of-a-kind content marketing partnerships that add value and increase sponsorship outcomes for best-in-class brands around the world. As the driving creative force behind AEG Studios, Roker brings strategic insight and direction to every project the division touches, including all digital, print, video and mobile content. With a proven track record for innovative storytelling, Roker brings partners closer to the heart of live entertainment using bleeding edge virtual reality, documentary and episodic programming, 360-degree video and more. Under Roker’s leadership, AEG Studios has worked with a number of partners on successful branded-content campaigns, including Renaissance Hotels, Uber, H&M and American Express to name a few. Known for his award-winning creativity, Roker is a veteran content executive, producer, director and strategist with over 20 years of leadership and entrepreneurial experience across the industry. Prior to the launch of AEG Studios, Roker lead content strategy and development for Goldenvoice, a top festival and concert promoter and producer of the Coachella Valley Music & Arts Festival. Before joining AEG, Roker worked as a successful media CEO and entrepreneur for more than 20 years. He is the founder and publisher of URB magazine, an award-winning editorial and multimedia company where he played an instrumental role in innovating youth culture as well as the music space. He also launched the experiential marketing firm Rebel Organization, which successfully oversaw youth and multicultural activations around the game-changing rollout of Toyota’s pioneering Scion line of cars. In addition, as a long-time content strategist and consultant, Roker worked for Red Bull Media House where he managed the U.S. launch of the 1.3 M circulation Red Bulletin magazine and digital platform. Roker’s interests as a storyteller also include work across photography, design and writing. As a passionate advocate and supporter of arts education, Roker is a longtime board member of ArtworxLA, a community-based multidisciplinary arts program aimed at combating the high school dropout epidemic in Los Angeles.