Paul Biedermann Paul Biedermann is the Creative Director/Owner of re:DESIGN, a small design agency specializing in Strategic Design, Brand Identity, and Visual Content Marketing — intersecting smart design with business strategies that reach, engage, and inspire people to action. Paul founded the well-respected and vibrant re:DESIGN community on Google+, for those who value what design can do for business. He is also Managing Partner and Editor-in-Chief of 12 Most — the best list site on the web showcasing global experts in business and media, and served on the Board of Directors of the Social Media Association.