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Paul Biedermann Paul Biedermann is Principal/Creative Director of re:DESIGN, an agency specializing in Brand Identity, Strategic Design, and Visual Marketing — creating brands of distinction by intersecting design with smart strategies that reach, engage, and inspire people to action. Formerly Creative Director for The McGraw-Hill Companies and Art Director for the NFL, Paul is also a respected writer, an adjunct professor of design, and leads a global design community — sharing his passion for design and the competitive edge it brings to business. He is honored to be named to numerous “Best of” lists.
