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When Everyone is Telling Stories, Yours Better Really Rock: Dos, Don’ts and Different Approaches

With so many vying for our audiences’ attention, we’ve got to tell stories that EARN an audience. Hear how to ask the right questions and edit your storytelling to improve it, jot down a number of storytelling approaches you haven’t thought to try (yet), and get inspired to adapt LOTS of examples to the work you do, no matter your industry.
The most important work you do in storytelling isn’t writing the story. It’s asking the right questions of experts and customers, and it’s constructively tearing apart and rebuilding what you first create.
•Trying new approaches for storytelling keeps our audiences guessing and keeps us, the creatives, challenged. Here are a few to emulate.
•Wondering how a journalist-turned-in-house-writer keeps putting storytelling to work for the U.S. central bank, and how you might do the same for your organization? Tips and examples are Michelle’s thing. You won’t leave empty-handed.

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