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A story map is a foundational element in a content marketer’s planning toolbox, which can serve multiple functions to structure a complex and integrated plan, ultimately become the foundational work for a content plan.
It can be a business case, an architectural brief, or simply just a living content guide bringing the future vision into the present. The story map allows the team to prioritize the steps to success and includes four major steps – defining success, understanding what needs to be true, navigating blockages and mapping them into a timeline.
