Three Approaches for Producing Compelling B2B Video

In this lesson, we’ll walk through the steps for producing three types of corporate social videos: humor, documentary, and edutainment, and share cases and behind-the-scenes war stories for each that earned industry recognition. We’ll also look at affordable ways to team with an agency or to produce by yourself on a shoestring budget, and how to navigate your idea through the approval process.


  • Simple and inexpensive approach for producing a low-cost documentary video
  • New sources for storytelling related to your industry
  • Ideas for inspiring creativity in your content, including ways to add humor

Getting to Why
Location: Date: Time: - Tim Washer