The Ultimate Guide to Content Metrics & Analytics

Understand the Content Marketing Metrics Framework that breaks down the analytic related to Consumption, Engagement and Growth. Once this framework is in place, you can begin to truly understand:

  • Your main content marketing drivers – what’s working and what isn’t.
  • The impact your content has on organizational goals.
  • Which metrics to focus on in order to optimize for your goals.

The single most daunting question for content marketers today is: how do I measure the effectiveness of my content?

To answer this question, most marketers rely on metrics like pageviews, social shares and perhaps even comments or qualitative feedback from their audience, customers or internal teams.

How you measure content effectiveness should be determined by the overall objective of your organization. And your key success metric should be indicative of whether or not your content is contributing towards that goal.

This means that content marketers must go beyond measuring simple consumption and engagement metrics and begin to understand (and optimize for) growth metrics.

This course will provide a comprehensive overview of the metrics and analytics that will help you understand the effectiveness of your content and how it affects the bottom line.

First we’ll review a Content Marketing Metrics Framework that breaks down the metrics and analytics related to Consumption, Engagement and Growth. Once this framework is in place, you can begin to truly understand:

  • Your main content marketing drivers – what’s working and what isn’t.
  • The impact your content has on organizational goals.
  • Which metrics to focus on in order to optimize for your goals.

Measurement
Location: Date: Time: - Hana Abaza