It’s time to get to the “how”. We’ve spent the entire course filling out our content marketing strategy, determining our goals and developing a powerful content platform that will help us get there. Now it’s time for us to develop a communications plan for how we intend to get there. This might be the most important part of our business case. We need to be able to illustrate exactly what it’s going to take to develop this new media product. In this module, Robert goes through the Story mapping process, and helps to illustrate how you might take this into your overall content marketing strategy.