Content Marketing University is part of the Informa Connect Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
It’s been a long journey – and it’s time to put it all together. This first content marketing strategy is maybe our first – but it certainly won’t be our last. Once we understand and build our first platform – we know there will quickly be a second or third. How do all these content marketing platforms fit into a broader strategy that work together – like a portfolio. If we’re managing our content content experiences as products – then they should behave like any product portfolio. Some will succeed, some won’t – and some will need ongoing care and help. In this module, Robert explores how an evolved content marketing approach will ultimately be managing a portfolio of experiences that moves the business forward.