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The program is a culmination of more than a decade of research work, personal experiences in deploying both successful and failed, quite honestly, content driven marketing strategies for businesses of all sizes. Companies who have purposely devised a differentiating content marketing strategy have designed, implemented, and measured a content marketing approach based on learning best practices. They have built brand and marketing programs around the idea of developing valuable content and operating like a media company, helping them to diversify their ability to consistently reach their consumers.
