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Diversity. It’s not just the latest buzzword. One-size-fits-all marketing messages simply don’t work – especially when you’re marketing to small businesses. So what’s a busy content marketer to do when perhaps you’ve never had a small business, you’re trying to craft campaigns that engage the masses but still feel personal, and you’ve got limited time frames and budgets to work with? The answer is simple – diversify your team!Join Sydni Craig-Hart, CEO of the award-winning digital content marketing agency Smart Simple Marketing, along with her business partner, Wil Hart, COO, as they teach you how to infuse a new level of authenticity into your marketing campaigns, drive demand and increase sales by leveraging education-based marketing to connect with diverse audiences. They’ll dissect powerful case studies from Facebook, Google, and LinkedIn to surface pragmatic strategies you can implement immediately into your campaigns.