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A Framework For Planning Your Content Marketing Mission
In this class, Robert Rose covers why it’s so important to start with a mission for your content marketing. In order to get to a true purpose-driven content marketing approach, we need to understand first WHY we are creating content to begin with – and then what value we are bringing to our intended audience. This class walks through the three types of purpose-driven content creation, how it might evolve over time and then a model for how to get to your content marketing mission.