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Module 7 – Story & Narrative: The Heart of Business Storytelling 2021

Our primary goal with storytelling is to help illuminate a universal truth that we want to give to our audience. This means that storytelling is all about creating trust with our audience.  This module will explore how the overarching idea of storytelling (creating our story) and narrative (where and how we will tell it) affect this idea of creating trust.

We will explore the following narratives.

Module 7A – The Poet & Professor: The Architecture of Business Story – At the heart of content marketing is the unique story we want to tell. And, at the core of any great is our unique point of view on the world, told in an entertaining, informative, inspirational or engaging way.  Let’s get to the heart of what story really is – and explore an approach that helps us get to a much deeper level story than where we started.

Module 7b – The Narrative And Messaging Architecture – At the heart of content marketing is the unique story we want to tell. And, at the core of any great is our unique point of view on the world, told in an entertaining, informative, inspirational or engaging way.  Let’s get to the heart of what story reall is – and explore an approach that helps us get to a much deeper level story than where we started.

2021 Core Curriculum
Location: Date: Time: - Robert Rose

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