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Module 2 – The Performer: The Content Marketing Product Plan

Beginning with our strategy, we first want to understand the importance of creating the documented, strategic business case for a Content Marketing product (or platform).  Here we unpack  the four steps to every great Content Marketing Strategy, and how to begin to organize your organization to start Content Marketing from a focused, strategic purpose-driven standpoint.

2020 Core Curriculum
Location: Date: Time: - Robert Rose

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