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Module 2 – Balancing A Content Marketing Strategy 2021

We can observe the content marketing evolution happening everywhere.  But how do we start balancing this into our integrated marketing mix.  We can see businesses struggling with making content marketing work at scale but what’s the trouble?

We need to understand that it’s not good enough to simply be a resource for our customers.  We must generate content that drives a consumer action.  We must build fans of our content at every step along the journey.

2021 Core Curriculum
Location: Date: Time: - Robert Rose

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