Module 10 – Storymapping

Once we’ve built out the main pieces of our documented content marketing strategy – we have to be able to road map out our initiative. Like any good product plan, we need to know when we will need strategic budget, when we will begin to deliver value, and how it will all be accomplished.  This is where the Story Map becomes invaluable. It is both a planning and communication tool – meant to capture the essence of our how our content marketing initiative will become successful.