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Module 1: What is A Content Marketing Strategy 2021

In today’s world we are focused on bringing trust and truth to the forefront. Content Marketing can help us do exactly that.  Let’s go back to the very beginning, though, and understand how Content Marketing evolved from the 4P’s and the proliferation of mass media.

We’ll walk through the definitions of Content Marketing and level set on why it’s not better than, but fundamentally different than traditional, campaign-based marketing and advertising.

2021 Core Curriculum
Location: Date: Time: - Robert Rose

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