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In today’s world we are focused on bringing trust and truth to the forefront. Content Marketing can help us do exactly that. We can see this evolution happening across all industries – including media, products, and even agency services. But Content Marketing is more expensive, takes longer and is a more considered approach to our marketing and communications. It’s time to transform and evolve owned media into a strategic business model. Marketers can transform content marketing into something much clearer, and actually something that helps the company become more profitable. Let’s reboot, reset and peel back the covers of what’s actually going on with successful content marketing approaches in today’s digital enterprise. Here we look at the Operating Models of Content – and try to understand why balancing these models is the most important first step in building the Business Strategy of content.