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Content Marketing and Content Strategy are merging into three core pillars that include Content Operations, Coordinating Strategies, and Content-Driven Experiences. But how do we start balancing this into a complete plan. We can see businesses struggling with making content marketing work at scale but what’s the trouble?
We need to understand that it’s not good enough to simply be a resource for our customers. We must generate content that drives a consumer action. We must build fans of our content at every step along the journey.