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There is a lot of conversation about the value of content marketing and how it is imperative for strategic marketing and business development initiatives. Even so, one of the most significant challenges marketers have with content marketing is in measuring effectiveness in association with organizational goals and objectives.
B2B marketers are challenged with demonstrating the business impact in content marketing programs, from lead generation and sales enablement to traffic growth and performance in organic search and social media platforms.
In this training session, we will review how to leverage popular free and commercial reporting tools to maximize performance and better understand how content marketing initiatives are assisting your sales and marketing programs.
We will organize performance metrics against common marketing KPI’s and explain reporting steps and access points that lead to as much actionable information as possible. I’ll do this through step-by-step instruction and examples of success points we’ve realized in developing content marketing programs for clients and our own organization.