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Mapping Personas to Engagement Cycles

Once marketers have connected with their audience, the next goal is to build engagement with forward momentum. It’s one thing for your audience to engage with your content, but quite another to help them make quantifiable progress toward purchasing. This course explains the power of mapping personas to their buying process and shows marketers how to help them connect the dots with content. Engagement is not a static state, but a dynamic one. It relies upon momentum to contribute to marketing performance and pipeline quotas.

In this course, you’ll learn:

  • How to build engagement across the entirety of the buying process for a persona
  • The value of a content audit and how to conduct one based on personas
  • Creating transitions from one stage to the next in the engagement cycle
  • Discerning the difference between activity and intent

Audience Development
Location: Date: Time: - Ardath Albee