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Living the Fairytale: How to Think Like a Storyteller

Every person, every brand has a story to tell. But not many people or companies recognize their stories. And even fewer know how to tell them.

Facts are facts. But a storyteller filters them differently. Bad experiences are valuable social currency and well-told success stories yield measurable dollar results.

Through anecdotes and practical exercises, this course will show you to train your eyes and ears to pick up stories and think with a “once upon a time” perspective.

Key takeaways:

  • The difference between a stunning photograph and an ordinary snapshot has less to do with camera quality than what the photographer sees through the lens. Change the way you look at things and the words to a great story will follow.
  • A bad story is not improved by expanding it. Tell the long version of your story only if your audience is so captivated that they stop looking at their watches and beg you for more.
  • Inserting a call to action at the end of your story is pointless unless you know what you want the CTA to achieve. Don’t write a story until you know its purpose.
  • Great storytellers succeed because they think the way their audience thinks. And when you and your audience think alike, you naturally achieve the “happily ever after” for your campaign.

Getting to Why
Location: Date: Time: - Katherine Kotaw