Keyword & Market Research for Content Ideas

You totally buy into the fact that content IS the new marketing, but how do you come up with great ideas for content — even if you think your business is boring? How will you consistently create content your market will enjoy? Leading businesses know that in addition to standard web pages describing their products and services, one of their best online marketing tools is engaging content. This session walks through a process any organization can you use to discover hundreds of content ideas.

This session will address how to:

• Get input from your staff
• Use free tools and services from Google to conduct research
• Use questions and answer sites like Quora, Yahoo! Answers
• Focus on long tail searches, not just one or two word phrases
• And several other tools and concepts to generate hundreds of valuable content ideas.