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Introduction – What Is A Content Marketing Strategy

In today’s world we are focused on bringing trust and truth to the forefront. Content Marketing can help us do exactly that.  Let’s go back to the very beginning, though, and understand how Content Marketing and strategy has evolved over the last 20 years.

We’ll walk through the definitions of Content Marketing and level set on why it’s not better than, but fundamentally different than traditional, campaign-based marketing and advertising.

2022 Core Curriculum
Location: Date: Time: - Robert Rose

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