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Integration of Paid, Owned, and Earned Media

In this session, you’ll learn how to strategically allocate your resources across paid, owned, and earned media by:

  • Understanding the differences among paid, owned, and earned media
  • Identifying the content worth spending advertising on
  • Integrating paid, owned, and earned in a strategic effort, against clear goals
  • Defining how to best leverage owned channels.

The Channel Plans
Location: Date: Time: - Andrew Davis

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