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How to Find, Hire and Manage Content Marketing Writers and Editors
Once you’ve developed a content marketing strategy, you have to get started on the hard work of executing it. A huge part of that process — and one that will help determine whether your execution is successful or not — is finding, hiring, onboarding, and managing great writers and editors to produce the content you’ve envisioned. In this class, you’ll learn easy-to-employ tactics for each of those four steps:
- Find: Where can you look to find content marketing writers and editors? What should you include in a job description? What should you include in a job listing? Where should you post job listings?
- Hire: Once you have some candidates to consider, how do you evaluate them? What questions should you ask? How should you consider their portfolio of work? What bright spots or red flags should you be looking for? Should you call references?
- Onboard: How do you set a new content marketing writer or editor up for long-term success? What tools and information should you provide? How should you educate them about your company and your industry?
- Manage: How do you manage content marketing writers and editors so that they grow, do good work and want to continue to be part of your organization? How can you help writers/editors work together smoothly? What other departments in your company should be involved with your content marketing writers? What is the career path for a content marketing writer?