For many people who write for blogs, the work begins with: “”What shall I write about today?”” A tactic especially familiar to print magazines can help – the editorial calendar. When a process is split into brainstorming, assigning to writers, editing, design and sending to a printer, editorial content had to be planned well in advance – often more than six months.
The good news is, no matter what genre your editorial content is, there are ways to know what you’ll be writing about well in advance. And by planning your content from a long-term standpoint, you can ensure variety and develop a deeper theme that will carry through to your audience. It also makes planning for resources more efficient. In this session we’ll look at the five steps to putting together an editorial calendar.
You’ll learn how to organize your story ideas and to develop a weekly or monthly content plan.