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How Personas Improve Marketing and Sales Alignment

Buyer persona development is often associated exclusively to marketing and their efforts to build their content marketing and demand generation programs. In actuality, personas are equally as powerful to sales and their selling process. When marketing and sales collectively agree on their target personas and the buying process of those personas, they are on the first step towards a cohesive, consistent revenue machine. With a common perspective on the buyer, marketing can support sales in a meaningful way and sales can sell more effectively.

Audience Development
Location: Date: Time: - Craig Rosenberg

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