How AI Will Change Content Marketing Forever

Marketing’s stakeholders are demanding better, faster, and cheaper of marketing departments everywhere. Yet, the speed of business and the accumulation of data makes traditional marketing less accurate, slower, and more expensive. How can marketing keep up? Only with the power of artificial intelligence. The session will cover:

• The power of AI – what it is, what it isn’t
• What marketing problems are well-suited for AI to tackle
• The five core marketing tasks, with examples, that AI is being used to solve today
• How to prepare your marketing department and your career for an AI future