Content Marketing University is part of the Informa Connect Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.
As we develop the new muscle of content marketing, one of the biggest changes we’ll make is to develop content that is valuable in and of itself. It will no longer be just the content that describes the value of our product or brand. It will rather be content that is valuable to our customers. In this Module Robert explores the 4 archetypes of purpose-driven content and how they fit into our overall content marketing approach.