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From the first keyphrase to the final conversion, this session connects every dot. Your content and your website are a bridge between a Google search results page and your website’s thank you page. Here is the complete approach to making that bridge a fast-flowing highway of continuous demand.In this session, Andy will walk through each step in the process for driving B2B leads with content marketing, from first action to final outcome.Who are we talking to? Why do they care?What are we ranking for? What are the two types of keyphrases?How does PR and research build links, authority and ranking potential?What do we publish? And how will it be promoted?What topics, formats and collaborators support lead generation?Learn to be a “dual threat marketer” by combining search and psychology, SEO with conversion optimization, cheese and mousetraps. There’s more than one way to generate demand for services. This is one of the best.