Module 1 – Content Marketing Strategy Introduction

Modern marketing is reaching, moving, and building audiences to drive profitable action. It is infused into our overall marketing strategy. Search was the second big shift that moved us into thinking how we might use search to filter out and deliver the content we need. Audiences now consume not just buying journeys, but all kinds of journeys. Content marketing is a process, a set of activities that gets infused into our marketing activities that creates value to attract, acquire, and grow our customer base.