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Communicating Your Brand Through a New Message Architecture

Content strategy offers content marketers the tools to create a consistent, cohesive user experience — and it all builds from a message architecture.

Exploring case studies and examples from a range of industries, you’ll learn how to establish this hierarchy of communication goals that answers the fundamental question: If you don’t know what you need to communicate, how will you know if you’ve succeeded?

  • Learn how this part of content strategy drives more tactical choices in content types, style and tone, and your editorial calendar.
  • Explore how your message architecture can help you prioritize channels — and choose which channels aren’t worth your investment.
  • See how content strategy and content marketing drive a clear ROI.
  • Finally, learn a three-step exercise to bring this thinking to your clients or organization.

The Process of CM
Location: Date: Time: - Margot Bloomstein