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Building the Business Case for Content Marketing

Do you need to get key decision-makers within your organization to adopt or support content marketing? Are you struggling with getting buy-in from your leadership team?

In this course, we’ll teach you how to effectively make the business case for content marketing to the decision-makers on your team. Specifically, you will learn:

  • The two Ws for building a strong foundation for your planning your presentation.
  • How to use the two Ws to strategically prepare for your pitch
  • 5 core steps and the questions you must ask to maximize the likelihood of buy-in
  • How ROI fits into building the case for content marketing?

Creating a Strategic Function
Location: Date: Time: - Don Stanley

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