Building the Business Case for Content Marketing
Do you need to get key decision-makers within your organization to adopt or support content marketing? Are you struggling with getting buy-in from your leadership team?
In this course, we’ll teach you how to effectively make the business case for content marketing to the decision-makers on your team. Specifically, you will learn:
- The two Ws for building a strong foundation for your planning your presentation.
- How to use the two Ws to strategically prepare for your pitch
- 5 core steps and the questions you must ask to maximize the likelihood of buy-in
- How ROI fits into building the case for content marketing?