Understanding the needs and wants of your buyer personas is extraordinarily important. But maybe just as important is understanding how you address all the people that can help influence that buyer. These are “audience personas”. Delivering great, compelling and relevant content to them can help create demand for a product, get a product or service considered earlier in the buying cycle and strengthen the nurturing and/or even loyalty of existing customers. In this class let’s learn the two reasons you might want to develop “audience personas”, and a model for a set of tasks to help us develop them to their full potential.