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Most content marketers spend a huge amount of time, money, and effort on content creation — but totally under-resource their content distribution, discovery, and promotion.
That means a lot of great content is left on the shelf, undiscovered.
This class talks about the most powerful content distribution channel available: social media, taking you through the seven most important principles of social media conversations specifically for content marketers.
You’ll learn how to build communities by bringing real value to others, and then activate those communities to embrace and share your content.
There are no shortcuts. But there are seven important things you can work on now to dramatically increase the success of your content marketing programs.
Takeaways will include: