Content Marketing University is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Best Practices for Integrating Customer Conversation into Your Content

Most content marketers spend a huge amount of time, money, and effort on content creation — but totally under-resource their content distribution, discovery, and promotion.

That means a lot of great content is left on the shelf, undiscovered.

This class talks about the most powerful content distribution channel available: social media, taking you through the seven most important principles of social media conversations specifically for content marketers.

You’ll learn how to build communities by bringing real value to others, and then activate those communities to embrace and share your content.

There are no shortcuts. But there are seven important things you can work on now to dramatically increase the success of your content marketing programs.

Takeaways will include:

  • How the best content brands use social media to amplify the impact of their content
  • Why you need to leave the old-school marketing mindset at the door
  • How utility and generosity drive social success
  • How to make your social conversations more authentic
  • The course will provide action points and examples to help you put each of the seven principles to work right away.

The Channel Plans
Location: Date: Time: - Teresa Basich