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Audience Development

We know about buyer personas (or at least we might have a loose understanding of them) but what are Audience Personas, and how can they help us to differentiate when we’re creating our content marketing approach. In this module, Robert covers the power of developing an audience – and why they are different than buyers – and how we differ from media companies in our ability to go to the specific value of niche audiences, rather than broad media demographics.

Audience Development
Location: Date: Time: - Robert Rose

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