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According to B2C Content Marketing 2019 – Benchmarks, Budgets, and Trends from Content Marketing Institute, 81% of B2C marketers surveyed say they’re concerned with creating content that builds loyalty with existing clients or customers. The opportunity lies in flipping the switch from a brand-centric point of view to a community-centric perspective. One of the best ways to nurture the growth of a brand that belongs to its community is by elevating user-generated content and interacting with consumers through content experiences. This session will dive in deep to the customer-centric brands like Alo Yoga, Untuckit, and Airbnb to discover how they create and curate content to captivate an audience with real, authentic narratives, and establish a tangible human connection.