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We’re living in a new marketing era. It’s noisy and it’s crowded. Your customers’ email inboxes are overflowing. Privacy regulations now abound. Web ads and pop-ups and social feeds are in your face. Not to mention social media. More content is no longer the answer.
More and more marketers and content creators from around the world are discovering that an effective content strategy is essential to staying ahead of the curve. But so many fail by becoming just more noise in the machine.
Your content marketing is not a formula – but it can be created with a solid foundation that allows for the unknown and what will be discovered.
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“In higher ed, unless you are an adjunct, the system wants you to be a PhD or hold a master’s degree. But I’d rather take a course from people like Joe Pulizzi and Robert Rose, guys that have literally written the book on these topics. Education has to make this shift. Let these experts develop content that can be integrated into university level curriculum. Just like in content marketing, you add value to your education, not classes to fulfill some credit requirement.
~ Ross Morrone, Director of Marketing, Youngstown State University and Host, This is Marketing podcast
