We are moving into a new era of marketing – one where marketing’s role has expanded. Yes, again. Strategist, technologist, storyteller and creator of value; this is the marketing department of the next decade.
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“In higher ed, unless you are an adjunct, the system wants you to be a PhD or hold a master’s degree. But I’d rather take a course from people like Joe Pulizzi and Robert Rose, guys that have literally written the book on these topics. Education has to make this shift. Let these experts develop content that can be integrated into university level curriculum. Just like in content marketing, you add value to your education, not classes to fulfill some credit requirement.
~ Ross Morrone, Director of Marketing, Youngstown State University and Host, This is Marketing podcast