Take the Next Step to Becoming a Content Marketing Rock Star!Notify Me
CMI University is your hub for all things related to content marketing education and training – your one-stop shop to help you do your job better and more effectively.
Robert Rose, CMI’s chief strategy officer, is bringing his Content Marketing Master Class series right to you, to work at your own pace, no matter where you are.
Enterprise brands and entire departments looking to hone their skills together, learning the same materials, as well as individuals wanting to advance their own practice of content marketing.
An all new 2018 curriculum: 6 courses from Robert Rose & Joe Pulizzi, plus 30+ hours of ancillary content from top industry leaders - all focusing on particular topics for a deeper dive.
We are moving into a new era of marketing – one where marketing’s role has expanded. Yes, again. Strategist, technologist, storyteller and creator of value; this is the marketing department of the next decade. Successful companies aren’t changing content to fit marketing’s purpose – they are actually changing marketing to fit a strategic content purpose. In short: we are building content as a product – as an experience – not as a campaign.
While there are no templates in this new world, there are frameworks we can use to create our new process and be successful with it. In the 2018 core curriculum, we’ll look at the specifics of the Content Marketing Strategy and how it contributes to this very important process in the business:
Enroll today to receive immediate access to the full exclusive curriculum plus new “Mini-Tracks,” added regularly, tackling relevant and pressing topics to keep you on the cutting edge.
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