It’s time we face facts – Content Marketing is more expensive, takes longer and is a more considered approach to our marketing and communications. It’s time to transform and evolve owned media. Marketers can transform content marketing into something much clearer, and actually something that helps the company become more profitable. Let’s reboot, reset and peel back the covers of what’s actually going on with successful content marketing approaches in today’s digital enterprise. Let’s take a hard look at the actual business strategy of content marketing and how we might fix content marketing and get to real, demonstrable, and profitable value to our business.