Module 4 – Measure Like A Media Company

Our goal as content marketers is to build an audience that can be monetized over time. It’s a different investment model – meaning we are building something that will increase in value over time. Therefore, we must measure more like a media company, than like an advertising campaign. Let’s explore the different values of content, and the audiences it builds.

2017 Core Curriculum
Location: Date: Time: - Robert Rose