Measurement

Of course measurement is the brass ring for most content marketers. But first, we need to know what it is we’re actually measuring. This calls for not only new numbers, but a new way to look at measurement. Let’s make sure we’re FIRST measuring success of our content platform, and THEN its contribution to the business. In this module, Robert covers the new Measurement Pyramid and a way to matrix this measurement into our business goal.

Measurement
Location: Date: Time: - Robert Rose