Developing Your Content Marketing Analytics

This core lesson is designed to help you provide a framework for measuring, and to infuse content marketing analytics into your marketing metrics. Robert first goes through the Analytics Pyramid – a way to broadly think about reporting marketing measurement – and then goes deep into the 3 KPI’s (Key Performance Indicators) of Content Marketing analytics and how you can map that back to your marketing measurement more broadly.

Measurement
Location: Date: Time: - Robert Rose