Creating a Strategic Function

Content Marketing is more than a project or a campaign – it’s a new type of investment model. It’s a process; and one that’s meant to develop content media products that provide our business value. So – when we build a business case, we’re really building the case for a new process, not a new project. Here, Robert goes through best practices of how to start to think through this new process, and the function of content in the business.

Creating a Strategic Function
Location: Date: Time: - Robert Rose