Content with Intention

As we develop the new muscle of content marketing, one of the biggest changes we’ll make is to develop content that is valuable in and of itself. It will no longer be just the content that describes the value of our product or brand. It will rather be content that is valuable to our customers. In this Module Robert explores the 4 archetypes of purpose-driven content and how they fit into our overall content marketing approach.

Content with Intention
Location: Date: Time: - Robert Rose