Communicating Your Brand Through a New Message Architecture
Content strategy offers content marketers the tools to create a consistent, cohesive user experience — and it all builds from a message architecture.
Exploring case studies and examples from a range of industries, you’ll learn how to establish this hierarchy of communication goals that answers the fundamental question: If you don’t know what you need to communicate, how will you know if you’ve succeeded?
- Learn how this part of content strategy drives more tactical choices in content types, style and tone, and your editorial calendar.
- Explore how your message architecture can help you prioritize channels — and choose which channels aren’t worth your investment.
- See how content strategy and content marketing drive a clear ROI.
- Finally, learn a three-step exercise to bring this thinking to your clients or organization.