Frequently Asked Questions

So you are interested in CMI University, but have a few questions – no problem, we have you covered! Below you will find some of the most common questions about CMI’s curriculum, but if you do not see your question listed below, please drop us a line, university[at]contentinstitute.com (replace at with @), and we will get back to you ASAP!

What is CMI University?

CMI University is the content marketing industry’s premier online education and training program. Our continually updated curriculum covers the full spectrum of content marketing, including Planning, Audience, Story, Channels, Process, Conversation, and Measurement. Everything you need to get up to speed and remain ahead of the curve.

How long does the program last?

Each license offers you 12 months of access to the full breadth of courses and training materials – with new content added every month!

Who will benefit from enrolling in the CMI Online Training and Certification program?

From entire departments looking to gain a level set of skills across the board, to individuals wanting to advance their own practice of content marketing – CMI University has been designed for all content marketers who want to improve their skills and remain at the cutting edge of content marketing.

Is this content available anywhere else?

Nope! A subscription to CMI University is the only way you can gain access to the full curriculum of courses created by Robert Rose, Joe Pulizzi, and many other expert instructors. You won’t find this level of expertise or depth of insight and instruction in any other program.

Who are the instructors?

In addition to Robert Rose and Joe Pulizzi, our instructors are best-in-class content marketing practitioners, authors, and educators who have been hand-selected by the CMI team to participate in this program. You can find our full list of instructors, and their bios, in our course catalog.

Will all the current lessons be available when I enroll?

Absolutely! All lessons are available to you as soon as you sign up – and as new courses and resources are added to the curriculum, they will become immediately available to you.

Is there a specific timeline for having to start or complete a lesson?

This is the beauty of the CMI University curriculum – you can work at your own pace! While there is a linear suggested ‘route’ through the courses, you may take them in whatever order you please. We have designed this curriculum to be as comfortable and convenient for you as possible. And you can revisit completed materials whenever you’d like!

Can I earn badges as I progress?

Yes. As you complete the required lessons in each track (i.e., a group of related lessons), you’ll earn badges that you can share on your website, social media profiles, or anywhere else you’d like to post them.

What do I have to do to complete the curriculum and receive my certificate?

To earn your certificate of completion, you must complete all the required courses and quizzes. When you have met those requirements, you automatically receive your certificate with a date of completion on it!

So….what does it cost?

Glad you asked! The investment for an individual 12-month license is $995/learner for the first year and $595/learner for subsequent annual ‘Alumni’ access. This affords you not only access to the full curriculum, but all new courses and resources added each every quarter! Discounts are also available for Groups, non-profits, and students!

Are there group licenses available for teams or entire organizations?

Yes! We offer discounted group and organization-wide licenses. If you are interested in providing your team or full organization with access, just let us know!

Do you offer discounted pricing for non-profits or educational organizations?

Yes! If you are a verified non-profit or educational organization, and would like to make CMI Online Training available to your organization, please send us a note, university[at]contentinstitute.com (replace at with @), and we will get you all set up!

Have a question that was not listed? Just drop us a line – we would love to hear from you! university[at]contentinstitute.com (replace at with @)